For us, beauty is anything but superficial. As the first to achieve the ultra-rigorous B Corp certification, we strive to be the most accredited beauty brand in the world. We take pride in using natural, organic ingredients wherever possible, and have backed it all up by jumping through some serious hoops to gain vegan, cruelty free, carbon neutral and clean beauty accreditations – yes, a feat even more gruelling than it sounds.
So why do we bother? It all comes back to our drive to be the best beauty brand for the world, not just the best in the world. Our accreditations aren’t about ticking boxes or collecting cute little icons, they’re about making a commitment to ourselves, our world and a fair and hopeful future – because this earth is our home, and we kind of dig it here.
B Corporation Certified
We meet the world’s most rigorous standards of social and environmental performance, accountability, transparency and general ethical good-ness, according to B Lab.
Unlike 96% of other beauty products, nothing we make exploits animals in any way. We’re verified free of all animal products, testing and GMOs and vegan certified by Vegan Action.
Cruelty Free Certified
We’re free from animal testing at every stage of product development and certified by Cruelty Free International.
Certified Carbon Neutral
To support a cleaner, better future for all beings, our company and products are 100% certified carbon neutral, verified by NoCo2.
Rest assured, these accreditations were not easy to come by, and we work diligently to maintain every single one of them.