Plenty of beauty brands claim to be ethical. But here at Kester Black, sustainability and social justice aren’t just glossy marketing buzzwords. They’re the driving force behind our good-weird kind of beauty company: the kind that’s certified carbon neutral, that donates 2% of all revenue to social causes, and that makes vegan and sustainable products that are both all class, and all conscience. Ultimately, they’re what fires and fuels us with enthusiasm – the original renewable energy.
Growing up on a farm in the lush hinterland of New Zealand, Anna Ross hugged trees as much as she did her mother. Her passion for natural beauty led her to create Australia’s most ethical beauty brand, Kester Black – the first of its kind with B Corp certification (aka the official hat-tip to nice people, doing nicer things for the environment).
Inspired by her natural heritage, with Kester Black Anna is initiating a new code of ethics for cosmetics that other brands can follow – there’s a lot of catch-up to do, yet.
Anna’s favourite products:
First Date Lipstick ‘A really unique pop of watermelon that you can wear every day. It doesn’t dry out my lips and I don’t even notice I’m wearing it.’
Miracle Treatment Base Coat ‘I love this treatment. It strengthens and doubles as a nice, neutral colour when you feel like a break between shades.’
10/10 rabbits prefer Kester Black. With Cruelty Free, B Corporation, Halal, Vegan, and Carbon Neutral certifications – it’s not just beauty bloggers and environmentalists that are singing our praises. The world’s most rigorous ethical standards mean no testing on animals. If our furry friends could, they’d be singing our praises too.
B Corp certified. We meet the most rigorous standards of social and environmental performance, accountability and transparency.
Vegan and cruelty-free. None of our products contains any ingredient derived from animals, and our products have never, and will never, be tested on animals.
Carbon neutral. Our company and all of our products are 100% certified carbon neutral.
Rest assured, these accreditations were not easy to come by, and we work our butts off to maintain every single one of them.
Over the last few years, our humble little products have been stealing hearts, snatching trophies, and claiming titles in a wave of international awards.
From 'Best Lipstick' in the CertClean Clean Beauty Awards to being named 'Best In The World' by B Corp, Kester Black has been decorated more than 22 times over.