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When it comes to making meaningful change, the last year has shown us the importance of tracking our progress in a marketplace that demands better. In the past, our business practises and KPIs have been rigorously recorded (and commended) for accreditation and certification purposes. This year, we’re bringing this data to the masses so the whole world can see what we’ve achieved – and what we’re striving for.
From day dot, Kester Black has questioned cosmetic standards and the status quo, developing better beauty products for the benefit of all beings. This benchmark is our way of leading by example, giving consumers a closer look at how our products, processes and priorities value the planet and progress above all else.
These are the ethical, environment and social goals we hope to achieve by 2025. Take a look to see where we are headed.
We exist to lead a change for the better in the global beauty industry. To create ethical, cruelty-free products that don’t just make people feel good, but also do good for the world. (Vegan) brownie points for all.
With Cruelty Free, B Corporation, Halal, Vegan, and Carbon Neutral certifications – it’s not just beauty bloggers and environmentalists that are singing our praises. The world’s most rigorous ethical standards mean no testing on animals. If our furry friends could, they’d be singing our praises too.
At Kester Black, we believe it matters – and we know it matters to our customers too. That’s why we strive to make our products, ingredients, even our business model, as transparent as we can – without compromising our ethics or our intellectual property.
Take a look at our labels, and you’ll find ingredients that would fit right in at brunch: like water kefir, olive oil and avocado oil. We use plant-derived ingredients wherever possible, with more active natural compounds, less environmental footprint, and plenty of nourishing vitamins. So while our formulas may make your belly rumble, they’ll satisfy your nails and lips even more.
While our packaging may look Insta-worthy, it’s also surprisingly eco-friendly. We only print on uncoated, 100% recycled or FSC-certified stock with soy inks. And we only produce in quantities we know we’ll use. Of course, it was always going to look good, but we back that style with substance. We make sure it does a world of good, too.
From 'Best Lipstick' in the CertClean Clean Beauty Awards to being named 'Best In The World' by B Corp, Kester Black has been decorated more than 24 times over. We spend a lot of our time pursuing the impeccable because you, our considered customers, demand and deserve faultless products. Where others rest, we strive, and as a result have developed high-performance formulas that last all day and nasty-free nail products that punch well above their weight.
