I'm in my 40's. I have sensitive skin and my skin care routine is just using a really basic moisturiser and washing my face with water. As you can guess, skincare isn't my thing. Now that I'm older I'm trying to be better at taking care of my skin especially during winter months when it dries out with constant heating around the home. So I needed something extra to complement my moisturiser. I read some reviews about the serum and I decided to give it a go. I've used different types of oils before to add moisture to my skin, while they did help, unfortunately, if I used it every day &/or night, they ended up building up on my skin and felt too heavy and clogged my pores which caused acne breakouts, so they could only be used sporadically and then I end up not using them. I've used this serum for 2 weeks now and it's been great. No breakouts. My sensitive skin isn't aggrevated and my skin looks healthy, plump and moisturised. And I dare say, as a result, it makes me look slightly younger. Because of this result, it's motivated me to keep using the serum as historically I've not stuck with skincare routines as I've not seen much benefit. I'm really happy with it and glad I gave it a go!