Pow Pow Lipstick

(304)

Lipstick – 2.5 ml/0.08 fl.oz.

Colour – Pow Pow

Limited time offer: Buy 2 lipsticks, save 15%. Buy 3 or more, save 20%. Discount automatically applied at checkout.

Rich, vibrant colour in a nourishing, lightweight matte formula. High-quality and longer-lasting than a creamy lipstick, this formula glides on effortlessly for a flawless finish — no lip liner needed.

Pow Pow is a classic red lipstick with cool undertones.

Weightless feel

Non-sticky

Matte finish

Vibrant colour

  • Non-sticky
  • Super-pigmented
  • Weightless feel
  • Buildable colour

Pro tip for choosing a colour

Lipstick shades may darken slightly as they dry. If you're browsing colours on your phone, be aware that blue light filters can affect how the shades appear. Adjust your screen settings for accuracy, and don’t forget to check photo reviews below for real-life examples.

Application

  1. Wipe excess product from the applicator tip.
  2. Use the tip to outline your lips, following their natural shape.
  3. Fill in with the flat side of the applicator and let it dry.
  4. For a softer, sheer look, gently blur the edges with your finger while the product is still wet.

Removal

Easily remove with our Self Love Oil—it melts away your lipstick (and your worries) effortlessly.

Delivery

This website ships to all of our Australian customers from Melbourne. If you are in New Zealand, please visit our NZ store. 

Orders placed M-F are shipped within one business day. Orders placed on weekends are shipped the following Monday.

$6.00 for standard delivery (2-8 work days).

$14.50 for express delivery (1-4 work days).

Returns

We offer 30-day returns (from the date you receive your order) for full-priced products excluding any nail polish products as flammable items can not be sent via the post without a special licence.

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

Key Ingredients

Tocopheryl Acetate

Vitamin E acts as a natural moisturiser, anti-aging agent, and protects the lips from environmental stressors. It can also improve the texture of the lips by making them softer, smoother, and reducing roughness.

Camelina Sativa Seed Oil

Camelina Oil is a natural oil rich in essential fatty acids, including omega-3, omega-6, and omega-9. Its moisturising properties can help prevent dryness and chapping. Additionally, its antioxidant and anti-inflammatory properties can help protect the lips and promotes overall lip health.

Passiflora Incarnata Seed Oil

Passionflower Oil is a natural oil that is rich in essential fatty acids and antioxidants. It has emollient properties that can help moisturise and soothe dry, chapped lips. While also helping to protect the lips from environmental damage and premature aging.

Opuntia Ficus-Indica Flower Extract

Prickly Pear Extract is a natural ingredient that is rich in vitamins, antioxidants, and essential fatty acids. It helps soothe and hydrate the delicate skin on the lips. While its high concentration of vitamin E helps protect the lips from environmental damage.

Olus Oil (Vegetable Oil)

Olus Oil is a plant-derived oil that is rich in essential fatty acids and antioxidants. It has emollient properties that helps moisturise and soften the the lips. While its antioxidant properties also help to protect the lips from environmental damage, promoting overall lip health.

Olea Europaea Fruit Oil

Olive Oil is rich in healthy fats, vitamins, and antioxidants. Its moisturising and anti-inflammatory properties make it an effective remedy for dry, chapped lips. It can also reduce the risk of environmental damage and premature aging.

Brassica Campestris Seed Oil

Rapeseed Oil is plant-derived oil that is high in omega-3 and omega-6 fatty acids which help moisturise and protect the delicate skin on the lips, preventing dryness and cracking.

Isododecane, Isocetyl Stearate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Trimethylsiloxysilicate, Kaolin, Disteardimonium Hectorite, Synthetic Beeswax, Glyceryl Behenate, Silica Dimethyl Silylate, Propylene Carbonate, Aroma (Flavour), Brassica Campestris Seed Oil (Brassica Campestris (Rapeseed) Seed Oil), Olea Europaea Fruit Oil (Olea Europaea (Olive) Fruit Oil), Olus Oil (Vegetable Oil), Tocopheryl Acetate, Opuntia Ficus-indica Flower Extract, Camelina Sativa Seed Oil, Passiflora Incarnata Seed Oil, Citric Acid. +/- (May Contain): CI 77891 (Titanium Dioxide), CI 15850 (Red 7 Lake)(Red 6), CI 19140 (Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77492, CI 77499 (Iron Oxides).

Vegan. Made in Italy.

CRUELTY FREE • VEGAN • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN •

CRUELTY FREE • VEGAN • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN •

CRUELTY FREE • VEGAN • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN •

CRUELTY FREE • VEGAN • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN •

HOW TO APPLY

1. Wipe as much product off the applicator as possible.
2. Use the edge of the applicator to outline your lips.
3. Fill in using the flat side of the applicator.
4. Allow to dry for a few minutes (the shade will darken slightly!)

FUTURE PROOF LIPSTICKS

Our Hyperreal Liquid Lipsticks meet CertClean accreditation standards, so they’re not just made with sustainable, cruelty-free ingredients, but they perform better than their not-so-nice counterparts.

LIPSTICK QUIZ

Not sure which colour is more suited to your skin tone?

TAKE OUR QUIZ

FAQs

They last longer than your average lipstick, but we wouldn't claim 12 hours. Wear time depends on your skin type, lip prep and daily habits.

Most customers say it lasts really well (just read the reviews), but if you’ve got oily skin, it may wear off faster.

Gloss lipsticks are packed with oils to give that shiny finish. Matte lipsticks, like ours, are designed to dry down and stay put. Ours are water-resistant, longer-lasting than a gloss lipstick and won’t dry your lips out, but they’re not hydrating either.

If you want your lipstick to feel like a lip balm, this probably isn’t for you.

Matte lipsticks aren’t creamy or moisturising, they’re made to stay put. The matte finish also brings out skin texture, so if you're trying to smooth over dry or chapped lips, this won’t help.

These are bold, full-coverage lipsticks. If you’re after a barely-there nude look, this isn’t the right formula for you.

We’ve professionally colour matched our swatches on a calibrated screen — but every screen is different.

Most phones have blue light filters or True Tone settings, especially in the evening, which can shift how colours appear.

Our photos were also shot in a studio with flash lighting, so shades may look different in natural light. If you’re unsure, try viewing the photos during the day with your brightness turned up.

We recommend using our Overachiever Balm Cleanser. It gently breaks down the long-wear formula, making removal effortless without drying out your lips.

In fact, any oil will remove this formula, so be careful when having your morning coffee or applying your lipstick over moisturisers etc.

Absolutely. We offer a 30-day money-back guarantee, no questions asked. You’ll just need to cover the cost of returning it to us.

Write a Review
average rating 4.7 out of 5
Based on 304 reviews
  • 5 Stars
    254 Reviews
  • 4 Stars
    30 Reviews
  • 3 Stars
    8 Reviews
  • 2 Stars
    7 Reviews
  • 1 Star
    5 Reviews
94% of reviewers would recommend this product to a friend
Product Quality
Rated 4 out of 5
Customer photos and videos
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304 Reviews
Reviewed by Adriana F.
Verified Buyer
I recommend this product
Age Range
51 - 60 years
Rated 5 out of 5
Review posted

Lippy No 3

Love it

Little goes a long way

No need to touch up

Stays on all day

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Product Quality
Rated 5 out of 5
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Reviewed by Kristen S.
Verified Buyer
I recommend this product
Age Range
51 - 60 years
Rated 5 out of 5
Review posted

Pop of colour!

This is a vibrant, gorgeous colour that adds a touch of class. I love to wear Pow Pow for outings and especially pops when wearing black.

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Product Quality
Rated 5 out of 5
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Reviewed by Jennifer H.
Verified Buyer
I recommend this product
Age Range
41 - 50 years
Rated 5 out of 5
Review posted

Pow

Long lasting pow

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Rated 5 out of 5
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Reviewed by Jade W.
Verified Buyer
I recommend this product
Age Range
41 - 50 years
Rated 5 out of 5
Review posted

The BEST blue toned red

Love this red! Would be my favourite of all time.

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Product Quality
Rated 5 out of 5
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Reviewed by Monica H.
Verified Buyer
I recommend this product
Age Range
41 - 50 years
Rated 5 out of 5
Review posted

One of the best lipsticks I’ve ever tried!!! Please make more colours!

Love this lipstick so so much. First day using it today. I’ve worn the whole day and night. Reapplying once after lunch. After eating two meals it’s stayed on so great. Of course a little came off but it didn’t go messy or bleed over my lip line or into the corners of my mouth (like every other lipstick always does) and as it wares off a little, it’s just so nice, it’s not cracking or doing anything like all my other lipsticks do! It’s feels so light on my lips. I’m so happy to finally fine one that is so beautiful. And the colour PowPow is the perfect red!!! ❤️ A nice blue toned red not orangey. I can’t talk this lipstick up enough. The last few lipsticks I bought before this one are Chanel, Kat Von D, Fenty & Mecca… and this PowPow lipstick is 100% my favorite. I hope you make more colours!! Please! I don’t want to buy other brands anymore this is by far the best. 🖤

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Rated 5 out of 5
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Pow Pow Lipstick